Be brave with your recruitment

Recruiting the right people and being brave enough to pay them a salary that reflects both our ambitions. Too many golf clubs look for the cheapest option rather than investing in real quality.

They’ll spend hundreds of thousands on course budgets and projects, but hesitate over investing in the calibre of person who’ll drive the business forward.One of the biggest factors in the success of golf clubs has been recognising that good people make everything work better, from governance to service and to profitability.

When you recruit visionaries rather than placeholders, the standards rise automatically. You stop managing problems and start building momentum. It’s not about having the biggest team, it’s about having the right team, people who care, who think commercially, and who share the club’s values.

That’s where transformation starts.