Masters Week

Masters week is one of the best natural prompts a golf club has to do something a bit special in the clubhouse.

A themed evening. A Masters menu. A sweepstake on the leaderboard.

Pimento cheese sandwiches on the specials board (if you know, you know).

The Sunday final round on the big screen with drinks offer to match.

These aren't complicated things to organise. But they require two ingredients most club’s underestimate:

→ A bit of planning ahead of time

→ Telling your members about it on social media, early enough and often enough for them to show up

That second part is where too many clubs fall short.

One post the day before isn't a promotion. It's a notice board.

A proper social media campaign — starting a week out, building through the week, capturing the moment on the night — is what fills the room.

This is what Ingentro helps clubs build. Not just for Masters week — but for every event, every season, every opportunity on the calendar.